Own a Franchise
Own a bex+Co.® in your city.
Create a space where beauty entrepreneurs flourish. Build a business on a membership model, with more freedom and a brand you're proud to be part of.
The talent you'd attract
The model
A better beauty business model.
A Shared Workspace Salon™ blends independence with polish and professionalism. Stylists come in with their own clients and run their own businesses. You provide the space. They bring the talent. Everyone wins.
Stylists are entrepreneurs
They set their own schedule, prices, and policies and build their business inside a clean, high-end space that makes them look and feel professional.
Clients get a premium experience
Every location reflects thoughtful design. The vibe is elevated but approachable, and clients feel cared for the second they walk in.
You run a smart, simple business
You curate a space, lease chairs, and support a culture that attracts the best talent in the industry. You don't need hair skills, and the stylists manage their own work.
Virtual tour
Step inside a bex+Co.®
See the model in action. This is the space and the energy you'd be bringing to your city.
The community you'd join
A brand already full of life.
Why choose us
Proven in real salons.
It's already working
Seven thriving locations with proven retention and repeat demand from top-tier stylists.
A smaller, smarter footprint
A compact, thoughtfully designed space that's simpler to open and run, and built around the experience for stylists and clients.
Few employees
One or two part-time team members is enough. No full team to manage and no client services to provide yourself.
No salon experience required
What matters is a good eye for design and the drive to build community.
The story behind the brand
One stylist who knew the system was broken.
Rebekah Irvine, known as Bex, started as a stylist in top salons across the country. She saw what wasn't working and set out to build something better: a space where stylists had freedom, clients had a consistent experience, and owners could grow a real business. She opened one location. It filled up fast. So she opened six more. bex+Co.® became more than a salon. It became a movement. Now you can be part of it.
In their words
Stylists love being here.
We've built a brand stylists are proud to be part of, and that demand is what fills your chairs.
No more waiting
“I'm not stuck behind the chair all day waiting for clients to come in. They're already here, and if they're not here, I don't have to be here, and that is beautiful.”
No permission needed
“The freedom to take time off or work more hours, without needing permission will never get old.”
Direction is enough
“I'm a creative minded person. I don't know numbers. And I thought you had to know that. And you don't. You just need direction.”
Easier than I thought
“It's been a great transition and an easier transition than I would have ever thought. It's a hundred thousand times worth it.”
Zero drama
“Everybody wants to see everybody be successful. And there's no backroom conversation or drama.”
My own boss
“Rebekah has made my transition easy by providing me with all the tools and knowledge to be my own boss.”
The investment
A smart investment, built on a proven model.
A simple, fast-moving model with our support at every step. We walk through the full investment, fees, and what's included on a call and in the Franchise Disclosure Document.
Full investment details and fees are shared privately during the process. Request info to receive the overview.
What you get as an owner
Complete support, from day one.
- Hands-on support from day one
- Help with site selection and setup
- 3 focused days of training in Austin
- Onsite support during your opening week
- Access to the Beauty Empire Blueprint™
- Marketing tools and stylist-recruiting funnels
- Daily operations, POS and back-office systems
- Local marketing strategy and ongoing guidance
Your next steps
From inquiry to open doors.
- 1
Submit the inquiry form
- 2
Schedule a call with our team
- 3
Review the Franchise Disclosure Document
- 4
Visit us in Austin for Discovery Day
- 5
Get approved to join
- 6
Complete onboarding and training
- 7
Own your bex+Co.® salon
This information is not an offer to sell, or the solicitation of an offer to buy, a franchise. Franchise offers are made only through a Franchise Disclosure Document delivered in compliance with applicable law.
Common Questions
Answered before you ask.
Do I need a beauty industry background?
No. Beauty experience is optional. What you need is a good eye for design, a drive to build community, and the desire to own something that runs clean and smart. We bring the beauty expertise.
What does it cost to open?
Investment varies by market and build-out. We walk through the full startup investment, the franchise fee, and ongoing fees on a call and in the Franchise Disclosure Document. The grand opening budget is built into the startup total.
How many employees will I manage?
One or two part-time team members is enough to support operations. Your job is to curate the space and support the culture. The stylists run their own businesses and take care of their own clients.
Is a bex+Co. franchise passive?
It's semi-passive, and Bex says so herself. On Stars of Franchising she said: "We are semi-passive. There is no such thing as a passive brick and mortar." She added: "You have to be a part of your business." As an owner, you curate the space and support the culture. You don't manage stylists or provide client services, and one or two part-time team members support operations. You still lead the business, and our team supports you from the start. Before you invest in any franchise, ask how many hours it really takes and which jobs stay with you even when you hire help. Anything about cost lives in the Franchise Disclosure Document.
How long until I can open?
With our support, most owners open their first location in under 9 months from a signed agreement.
What support do I get?
Help with site selection and setup, 3 focused days of training in Austin, hands-on learning for daily operations and POS, 1 to 2 days of onsite support during your opening week, the Beauty Empire Blueprint, and marketing plus stylist-recruiting funnels.
Are there discounts or multi-unit options?
Yes. A discount on the franchise fee is available to U.S. military veterans, and we offer favorable pricing for owners opening more than one location. We cover the specifics on a call.
Let's build something beautiful
Bring bex+Co.® to your city.
Get answers, or speak directly with our team. No pitch, no pressure.
Request Info